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Subcategories can build brands from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The concept of subcategories playing a vital role in building brands is a fundamental principle in branding strategy. By carving out a distinct niche within a broader category, a brand can differentiate itself and establish a unique identity in the minds of consumers. Subcategories allow brands to focus on specific attributes or benefits that set them apart from competitors, creating a clear and compelling value proposition. When a brand occupies a subcategory, it becomes synonymous with that particular niche in the minds of consumers. This association strengthens the brand's...
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