Know your audience and tailor your story to them from "summary" of Tell to win by Peter Guber
Understanding your audience is paramount to successfully connecting with them through storytelling. When you know who you are talking to, you can speak their language, address their concerns, and cater your message to resonate with them on a deeper level. This knowledge allows you to shape your story in a way that will capture their attention and keep them engaged throughout. Tailoring your story to your audience involves more than just changing the words you use or the examples you give. It requires a deep understanding of what makes your audience tick, what moti...
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