Know your audience and tailor your story to them from "summary" of Tell to win by Peter Guber
Understanding your audience is paramount to successfully connecting with them through storytelling. When you know who you are talking to, you can speak their language, address their concerns, and cater your message to resonate with them on a deeper level. This knowledge allows you to shape your story in a way that will capture their attention and keep them engaged throughout. Tailoring your story to your audience involves more than just changing the words you use or the examples you give. It requires a deep understanding of what makes your audience tick, what motivates them, and what challenges they face. By acknowledging their unique perspective and experiences, you can create a narrative that speaks directly to them, making them feel seen and understood. When crafting a story, consider not only what you want to convey, but also how your audience will receive it. Are they familiar with the topic, or do you need to provide more context? Are they looking for inspiration, information, or entertainment? By asking yourself these questions, you can ensure that your story is not only relevant but also impactful to your audience.- You show them that you value their time and attention. You demonstrate that you have taken the time to understand who they are and what they need, building a sense of trust and connection that will make your message more compelling and memorable. In essence, knowing your audience and shaping your story to fit their needs is the key to storytelling success.
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