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Emotions play a significant role from "summary" of Técnicas de Persuasão by Adenilson Giovanini
In the art of persuasion, emotions are a powerful tool that can sway opinions and influence decisions. Emotions have the ability to connect with people on a deeper level, tapping into their desires, fears, and aspirations. When used effectively, emotions can evoke strong feelings that can motivate individuals to take action. By understanding the emotions of your audience, you can tailor your persuasive techniques to appeal to their specific needs and wants. People are more likely to be persuaded when they feel a personal connection to the message being presented. This connection can be established through the use of emotional language, storytelling, and relatable examp...
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