Understanding your audience is crucial for successful speeches from "summary" of Public Speaking by David Zarefsky
To be successful in delivering a speech, one must first understand the audience they are addressing. Before stepping onto the stage, a speaker must take the time to consider who the audience is, what they already know about the topic, and what their interests and values are. This understanding forms the foundation upon which a successful speech can be built. When a speaker understands their audience, they are better equipped to tailor their message in a way that resonates with the listeners. By knowing the audience's background knowledge, a speaker can avoid talking down to them or overwhelming them with too much information. Instead, they can strike the right balance and engage the audience at their level of understanding. Moreover, understanding the a...
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