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Start with why, always from "summary" of Start with Why by Simon Sinek
Why do some people and organizations achieve things that defy all assumptions? Why do some people command greater loyalty from customers and employees alike? Why can some leaders inspire while others can't? The answer lies in the concept of starting with why. When we start with why, we begin with a clear sense of purpose, cause, or belief that drives everything we do. Starting with why is about looking beyond what we do or how we do it, and focusing on why we do it in the first place. By starting with why, we tap into the part of the brain that controls decision-making and emotions. This is where gut decisions stem from, where trust and loyalty are formed. When we lead with our why, we communicate on a deeper level that resonates with others. People are drawn to those who share their beliefs and values. By starting with why, we can inspire action, build trust, and create lasting relationships. Starting with why is not just about having a mission statement or a marketing slogan. It's about understanding the fundamental reasons behind our actions and decisions. It's about being able to articulate what we believe in a way that others...
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