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Purpose influences organizational culture from "summary" of Deep Purpose by Ranjay Gulati

The purpose of an organization serves as a guiding light that influences every aspect of its operations, including its culture. When an organization has a clear and compelling purpose, it sets the tone for how employees interact with each other, make decisions, and approach their work. A strong sense of purpose creates a shared identity among employees, fostering a sense of unity and belonging within the organization. This shared identity forms the foundation of the organization's culture, shaping its values, norms, and behaviors. Organizational culture is not something that can be imposed from the top down; it must be cultivated from within, starting with a deep and authentic sense of purpose. A clear pur...
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    Deep Purpose

    Ranjay Gulati

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