Leading with why inspires action from "summary" of Start With Why by Readtrepreneur Publishing
When you lead with why, you tap into the part of the brain that controls decision-making and emotions. This is where gut decisions come from, decisions that inspire action. When you start with why, you communicate the purpose, cause, or belief that drives you or your organization. This is what inspires people to take action. It's not about what you do or how you do it, but why you do it. This is the key to inspiring others to follow you, buy from you, or work for you. When you lead with why, you create a sense of purpose that resonates with others. This is what creates a loyal following and drives success. By starting with why, you create a clear sense of direction that guides decision-making. This is what sets successful leaders apart from others. They don't just focus on what needs to be done or how it should be done, but why it should be done. This is the driving force behind their actions and the actions of those around them. When you lead with why,...
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