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Inspire others to action from "summary" of Start with Why by Simon Sinek
The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it's to hire people who believe what you believe. If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood and sweat and tears. Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with Why. They are the ones who inspire those around them to take action. They inspire loyalty that goes beyond a simple exchange of goods or services. They inspire a sense of purpose and belonging. They inspire those in their tribe to follow them. When we communicate from What we do to How we do it to Why we do it, we speak directly to the part of the brain that controls behavior and decision-making. We speak to the part of the brain that drives us to take action. This is how great leaders inspire action. They don't just focus on the What or the How; they start with Why. They start with their purpose, cause, or belief. They start by inspiring others to action. The Why is the purpose, cause, or belief that inspires us. It is what drives us to action. It is what gives our lives meaning and fulfillment. When we start with Why, we tap into the part of the brain that controls behavior and decision-making. We speak directly to the part of the brain that drives us to take action. This is how great leaders inspire action. They don't just focus on the What or the How; they start with Why. They start with their purpose, cause, or belief. They start by inspiring others to action.
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