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Companies that start with why inspire others from "summary" of Start with Why by Simon Sinek
Why do some companies and leaders have the ability to inspire while others do not? The answer lies in the concept of starting with why. When a company or leader understands their purpose, cause, or belief - their why - they are able to inspire others to take action, to follow them, and to be loyal to them. Companies that start with why are able to communicate their beliefs, values, and purpose in a way that resonates with others on a deeper level. Instead of focusing solely on what they do or how they do it, they start with why they do what they do. This clarity of purpose is what sets them apart and allows them to inspire others. When a company is able to clearly articulate their why, they attract employees, customers, and partners who believe what they believe. These individuals are not just buying a product or service - they are buying into a cause or belief that aligns with their own values. This creates a sense of loyalty and commitment that goes beyond the transactional. In contrast, companies that focus only on what they do or how they do it struggle to inspire others. They may have a great product or service, but without a clear sense of purpose, they are unable to connect with their audience on a deeper level. As a result, they may find it difficult to differentiate themselves in a crowded marketplace and to build lasting relationships with customers and employees. By starting with why, companies and leaders can create a sense of purpose and meaning that inspires others to take action. This inspiration leads to loyalty, commitment, and success. When a company or leader understands their why and is able to communicate it effectively, they have the power to inspire others to achieve great things.
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