Timing is critical when crafting a crisis communication strategy from "summary" of Spin by Michael S. Sitrick
When facing a crisis, every moment counts. The way a company responds in the immediate aftermath can make or break its reputation. This is where timing comes into play - it is absolutely critical when crafting a crisis communication strategy. The first few hours after a crisis hits are the most crucial. This is when the public is hungry for information and the media is abuzz with speculation. A swift and well-thought-out response can help to shape the narrative in a positive light. However, a hasty or ill-conceived response can do more harm than good. It is essential to take the time to gather all the facts and assess the situation before respond...
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