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Prioritize customer satisfaction from "summary" of SPIN® -Selling by Neil Rackham

The ultimate goal of any salesperson should be to focus on the needs and satisfaction of the customer. By prioritizing customer satisfaction, sales professionals can build strong, long-lasting relationships with their clients. This involves not only meeting the immediate needs of the customer but also anticipating their future needs and providing solutions to address them. When a salesperson prioritizes customer satisfaction, they are able to truly understand the needs and desires of the customer. This goes beyond simply selling a product or service - it involves listening to the customer, asking the right questions, and providing ...
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    SPIN® -Selling

    Neil Rackham

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