Honesty and transparency lay the foundation for effective crisis communication from "summary" of Spin by Michael S. Sitrick
When it comes to crisis communication, honesty and transparency are key components in establishing trust and credibility with the public. In times of crisis, people want to know that the information they are receiving is truthful and accurate. Any attempt to deceive or manipulate the facts will only further erode trust and make the situation worse. By being upfront and open about the situation, organizations can demonstrate their commitment to addressing the crisis head-on and taking responsibility for any mistakes that may have occurred. This level of transparency not only helps to rebuild trust with the public but also allows for a more effective response to the crisis as it unfolds. When communicat...
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