Developing a crisis communication plan in advance is advisable from "summary" of Spin by Michael S. Sitrick
When facing a crisis, time is of the essence. It is not the moment to start thinking about how to communicate effectively. That preparation should have been done long before the crisis hit. Developing a crisis communication plan in advance is essential. This plan serves as a roadmap, guiding you on how to navigate the storm when it arrives. It ensures that you have a clear strategy in place, ready to be executed at a moment's notice. A crisis communication plan allows you to anticipate potential scenarios, identify key stakeholders, and determine the most effec...
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