A proactive approach to communication can prevent a crisis from escalating from "summary" of Spin by Michael S. Sitrick
In the world of crisis management, timing is everything. When a crisis hits, the public's perception can change in an instant. That's why it's crucial for companies to take a proactive approach to communication. By being ahead of the curve and addressing potential issues before they spiral out of control, companies can mitigate the damage and even prevent a crisis from escalating. One of the key principles of effective crisis communication is transparency. When a crisis occurs, it's important for companies to be open and honest with their stakeholders. By providing timely and accurate information, companies can build trust and credibility, which can help to diffuse the situati...
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