Establishing a crisis communication team can streamline decisionmaking processes from "summary" of Spin by Michael S. Sitrick
To successfully navigate a crisis, it is crucial to have a well-equipped team in place. This team should be comprised of individuals with diverse skill sets and expertise to handle various aspects of crisis communication. By establishing a crisis communication team, organizations can ensure a more efficient decision-making process during times of turmoil. Having a dedicated crisis communication team allows for faster response times and more coordinated efforts when facing a crisis. Each team member can focus on their specific role, whether it be media relations, internal communications, or stakeholder engagement, without the need for constant coordination and approval from higher-ups. This streamlined approach can help prevent delays in decision-making and keep the crisis response on track. Furtherm...
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