Addressing rumors and misinformation promptly can prevent further damage to a company's reputation from "summary" of Spin by Michael S. Sitrick
When rumors or misinformation about a company start to circulate, it can quickly spiral out of control and tarnish the company's reputation. In today's fast-paced digital world, news travels at lightning speed, and false information can spread like wildfire. If a company does not address these rumors promptly and effectively, they can cause irreparable damage to its image. Ignoring rumors or misinformation is not an option. It is crucial for a company to take swift action to set the record straight and correct any inaccuracies. By staying silent, a company runs the risk of allowing false information to take hold in the public's mind, leading to a loss of credibi...
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