Companies must be willing to cannibalize their own products to innovate from "summary" of The Innovator's Dilemma by Clayton Christensen
Clayton Christensen argues that successful companies often face a dilemma when it comes to innovation. They must be willing to cannibalize their own products in order to stay ahead in the market. This means that companies must be prepared to disrupt their existing products and business models in order to create new and innovative offerings. The concept of cannibalization can be a difficult one for companies to embrace. After all, why would a company want to risk losing sales of their current products in order to develop something new? However, Christensen asserts that this willingness to disrupt oneself is crucial for long-term success. By cannibalizing th...
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