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The concept of social distance affects how influence is perceived and acted upon from "summary" of Six Degrees of Social Influence by Douglas T. Kenrick,Noah J. Goldstein,Sanford L. Braver

Social distance refers to the perceived closeness or remoteness between individuals in a social context. This perception shapes the way influence is felt and responded to. When individuals feel a greater social distance from someone, whether due to geographical, cultural, or emotional factors, their receptivity to that person's influence diminishes. Conversely, when individuals perceive themselves as close, they are more likely to accept suggestions and adopt behaviors endorsed by others. This dynamic can be observed in various social situations, from friendships to professional relationships. For instance, a recommendation from a close friend carries mo...
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    Six Degrees of Social Influence

    Douglas T. Kenrick

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