Stay proactive in your outreach and communication with prospects from "summary" of Selling to Big Companies by Jill Konrath
To succeed in selling to big companies, you need to be proactive in your outreach and communication with prospects. This means taking the initiative to reach out to potential clients, rather than waiting for them to come to you. By being proactive, you can demonstrate your value and expertise to prospects, and position yourself as a trusted advisor. Proactivity also involves staying ahead of the curve when it comes to understanding your prospects' needs and challenges. This means doing your homework and researching your prospects thoroughly before reaching out to them. By taking the time to understand their business and industry, you can tailor your messaging and value ...
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