Be proactive in seeking feedback and making improvements from "summary" of Selling the Invisible by Harry Beckwith
To succeed in service businesses, you need to constantly strive for improvement. One key way to achieve this is by actively seeking feedback from your clients. By asking for their thoughts and opinions, you can gain valuable insights into what you are doing well and where you can make adjustments. Remember, feedback is a gift that can help you uncover blind spots and identify areas for growth. It is not enough to simply wait for feedback to come to you. Instead, take the initiative to seek it out. Reach out to your clients and ask for their honest feedback on your services. Create a culture of open communication where clients feel comfortable sharing their thoughts with you. By being proactive in seeking feedback, you demonstrate a commitment to excellence and a willingness to learn and grow. Once you have received feedback, the next step is to take action on it. Use the insights you gain to make improvements to your services. Whether it is tweaking your processes, refining your offerings, or enhancing your customer experience, strive to continuously evolve and enhance your services based on the feedback you receive. Remember, the goal is not perfection but progress. Feedback is a powerful tool that can help you stay ahead of the competition and meet the evolving needs of your clients. By actively seeking feedback and making improvements, you show your clients that you are committed to delivering exceptional service and value their input. Embrace feedback as a catalyst for growth and use it to drive continuous improvement in your service business.
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