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Master the art of negotiation from "summary" of Secrets of Closing the Sale by Zig Ziglar
To be an effective salesperson, you must be able to negotiate successfully. Negotiation is a skill that can be learned and mastered through practice and experience. It involves finding a middle ground where both parties feel like they have gained something valuable from the deal. One key aspect of negotiation is preparation. Before entering into a negotiation, you should do your homework and gather as much information as possible about the other party, their needs, and their constraints. This will give you an advantage and allow you to make informed decisions during the negotiation process. Another important aspect of negotiation is communication. You must be able to clearly articulate your needs and wants while als...
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