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Focus on building longterm relationships from "summary" of Secrets of Closing the Sale by Zig Ziglar
When it comes to closing a sale, many salespeople make the mistake of focusing solely on the short-term goal of making the sale. However, what they fail to realize is that building long-term relationships with customers is the key to sustained success in sales. This concept is crucial because it shifts the focus from the immediate transaction to the bigger picture of creating loyal customers who will continue to do business with you in the future. By focusing on building long-term relationships, you are able to establish trust and credibility with your customers. When customers trust you and believe in the value you provide, they are more likely to return to you for future purchases. This trust is built over time through consistent communication, excellent customer service, and a genuine interest in meeting th...
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