Build a remarkable brand from "summary" of Purple Cow by Seth Godin
The key to standing out in today's crowded marketplace is to create a brand that is truly remarkable. A remarkable brand is one that is unique, memorable, and impossible to ignore. It is a brand that captures the attention of consumers and differentiates itself from the competition. In order to build a remarkable brand, you must first identify what makes your product or service truly special. What sets you apart from your competitors? What unique value do you offer to your customers?Once you have identified what makes your brand remarkable, you must find ways to communicate this value to your target audience. This may involve...
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