Profit is nonnegotiable from "summary" of Profit First by Mike Michalowicz
Profit is nonnegotiable. It is a fact of business. Without profit, a business cannot survive. It is the lifeblood of any company, the fuel that keeps the engine running. Profit is not optional; it is essential. Yet, many business owners fail to prioritize profit. They focus on revenue, sales, growth, but they neglect profit. They believe that profit can come later, that it is something to worry about once the business is more established. But this is a dangerous mindset. Profit must come first. It must be nonnegotiable. When profit is not a priority, a business is at risk. It may seem like a small issue at first, but over time, it can lead to serious consequences. Without profit, a business cannot grow, cannot invest in new opportunities, cannot weather unexpected challenges. Profit is what allows a business to thrive, to adapt, to succeed. It is what sets apart successful companies from those that fail. To make profit a nonnegotiable part of your business, you need to change your mindset. You need to shift your focus from revenue to profit. You need to prioritize profit in every decision you make. This means setting aside a portion of every dollar that comes into your business as profit. It means treating profit as a nonnegotiable expense, just like rent or utilities. By making profit a nonnegotiable part of your business, you ensure that it is always a priority, that it is always taken care of. Profit is not something to be taken lightly. It is the foundation of a successful business. Without profit, a business cannot survive in the long term. It is what allows a business to grow, to innovate, to thrive. By making profit nonnegotiable, you set your business up for success. You ensure that it is always a priority, that it is always given the attention it deserves. Profit is not optional. It is essential. Make it nonnegotiable in your business, and you will set yourself up for success.
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