Measure key performance indicators from "summary" of Product Management in Practice by Matt LeMay
To determine the success of your product, you need to measure key performance indicators (KPIs). These KPIs are quantifiable metrics that reflect the performance of your product in achieving its goals. By tracking these KPIs, you can gain valuable insights into how well your product is meeting the needs of your users and the objectives of your business. When selecting KPIs to measure, it is important to choose metrics that are relevant to your product and aligned with your overall product strategy. For example, if one of your product goals is to increase user engagement, you might track metrics such as daily active users, time spent in the app, or retention rate. These metrics can provide valuable information about how well your product is engaging users and driving them to return to your product. In addition to selecting the ...
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