Strategic partnerships can help businesses expand their reach from "summary" of Principles of Marketing by Dr. Pardeep Kumar
The strategic partnerships play a crucial role in the growth and expansion of businesses. By collaborating with other organizations, companies can access new markets, customers, and resources that may have been previously out of reach. These partnerships allow businesses to leverage the strengths of their partners and tap into their networks to reach a wider audience. When businesses form strategic partnerships, they can combine their expertise, technology, and resources to create innovative products or services that meet the needs of a larger customer base. By working together, companies can pool their resources and knowledge to develop new solutions that may not have been possible on their own. This collaborative approach can lead to the creation of unique offerings that set businesses apart from their competitors and attract new customers. Furthermore, strategic partnerships can...
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