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Provide value and people will compensate you for it from "summary" of The Personal MBA by Josh Kaufman

The most basic and fundamental principle of economics is that people tend to exchange value for value. When you provide something that others find valuable, they're willing to compensate you in some way for that value. This principle is the foundation of every successful business. If you can consistently provide value to others in a way that they find meaningful, you will have no trouble finding willing customers or clients. This concept applies not only to businesses, but to individuals as well. If you can find a way to provide value to your employer, you are likely to be compensated well for your efforts. The key is to focus on what others find valuable, rather than what you think is important. This requires a deep understanding of the needs and desires of the people you are trying to serve. Value can take many different forms. It might be a product that solves a problem or makes life easier in some ...
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    The Personal MBA

    Josh Kaufman

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