Changing demographics of TV audiences from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla
The landscape of television audiences was shifting during the 1966-1967 primetime season. Viewership was no longer dominated by a single demographic; instead, there was a diverse array of people tuning in to watch their favorite shows. This change was due in part to the increasing popularity of color TV sets, which were becoming more affordable and accessible to a wider range of households. As a result, television networks had to adapt their programming to appeal to this new, varied audience. Shows began to feature more diverse casts and storylines that reflected the experiences of different groups of people. This shift was evident in the types of programs that were being produced during this time, with a greater emphasis on inclusivity and representation. Advertisers also took notice of these changing demographics and began to tailor their commercials to appeal to a broader audience. They recognized the importance of reaching viewers from different backgrounds and sought to create ads that would resonate with a more diverse set of consumers.- The changing demographics of TV audiences during the 1966-1967 primetime season marked a significant turning point in the history of television. It was a time of transition and evolution, as networks and advertisers worked to adapt to the new realities of a more diverse viewing public. This shift laid the groundwork for the more inclusive and representative television landscape that we see today.
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