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Tailor your message to your audience's interests from "summary" of Presenting to Win by Jerry Weissman
To be an effective communicator, you must always keep your audience in mind. When crafting your message, you must tailor it to match the interests and needs of your listeners. This means taking the time to research and understand who they are, what they care about, and what will resonate with them. By customizing your message to align with your audience's interests, you demonstrate that you value their time and attention. This level of personalization can help establish a stronger connection with your listeners and make your message more compelling and relevant to them. To successfully tailor your message, you must first identify and analyze your audience. Consider their demographics, such as age, gender, ...
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