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Targeted marketing relies on predictive analytics from "summary" of Predictive Analytics by Eric Siegel
Targeted marketing is a strategy that involves tailoring advertising and promotional efforts to specific groups of consumers, rather than taking a one-size-fits-all approach. This approach is fueled by predictive analytics, which is the practice of extracting information from data in order to predict future trends and behavior. By analyzing past customer behavior and other relevant data points, companies can make educated guesses about what products or services individual customers are likely to be interested in. Predictive analytics allows companies to segment their customer base into different groups based on shared characteristics or behaviors. This segmentation enables companies to create targeted marketing campaigns that are mo...
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