📣 Marketing & Sales
📡 Technology & the Future
"Predictive Analytics" is a comprehensive guide to the use of data analysis, statistics, and machine learning to make accurate predictions about future events. The book covers various predictive modeling techniques, including regression analysis, decision trees, and neural networks, as well as how to effectively use these models to solve real-world problems in business, marketing, finance, and other fields. The authors also discuss how to collect and prepare data, evaluate model performance, and make predictions based on the results. Overall, "Predictive Analytics" offers practical advice and insights for anyone looking to harness the power of predictive analytics in their work.
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