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Framing effects can drastically alter our choices from "summary" of Predictably Rational? by Richard B. McKenzie
Framing effects can drastically alter our choices. The way a decision is presented to us can significantly impact the decisions we make. For example, when decisions are framed in terms of potential losses, we are more likely to choose the option that minimizes our losses. On the other hand, when decisions are framed in terms of potential gains, we are more likely to choose the option that maximizes our gains. These framing effects can sway our decisions without us even realizing it. We may think that we are making rational choices based on the information presented to us, but in reality, our decisions are b...
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