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Positioning should be based on market research and consumer insights from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
To effectively position a product or service in the market, it is crucial to first conduct thorough market research and gain valuable consumer insights. This process involves delving deep into the needs, preferences, and behavior of the target audience to understand what they truly desire and how they perceive different offerings in the market. Market research allows companies to gather data on industry trends, competitor strategies, and customer feedback. By analyzing this information, businesses can identify gaps in the market, uncover opportunities for differentiation, and pinpoint the most effective positioning strategy to stand out from the competition. Consumer insights provide valuable information on...
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