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Establishing authority is crucial from "summary" of PNL Técnicas de Persuasão e Influência by Edward Collins
Establishing authority is a fundamental aspect of persuasion and influence. When you are able to establish your authority in a particular subject or field, you gain credibility and trust from your audience. People are more likely to listen to and follow someone they perceive as knowledgeable and competent. Authority can be established through various means, such as demonstrating expertise, sharing relevant experiences, or showcasing credentials. By showcasing your knowledge and skills in a particular area, you position yourself as a reliable source of information and guidance. This can help you gain the respect and attention of others, making it easier to persuade and influence them. In addition to expertise, confidence plays a crucial role in establishing authority. When you exude confidence in your abilities and knowledge, others are more inclined to believe in what you have to say. Confidence can be conveyed through body language, tone of voice, and overall demeanor. By projecting confidence, you can assert your authority and influence others effectively. Another important aspect of establishing authority is consistency. When you consistently demonstrate your expertise and confidence over time, you reinforce your authority in the eyes of others. Consistency helps build trust and credibility, making it easier for you to persuade and influence others in the long run.- Establishing authority is a critical component of effective persuasion and influence. By showcasing your expertise, confidence, and consistency, you can gain the trust and respect of your audience, making it easier to persuade them to see things from your perspective. Remember, authority is not about control or dominance, but rather about earning credibility and respect through knowledge and confidence.
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