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Stories can engage the emotions and capture attention from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Stories have the power to engage our emotions and captivate our attention like no other form of communication can. When we hear a story, our brains become more active, making connections and triggering emotions that help us remember the information being shared. This is because stories activate multiple areas of our brain, including those responsible for processing sensory information, emotions, and memories. By tapping into our emotions, stories have the ability to create a sense of empathy and connection with the audience. When we hear a story that resonates with us on an emotional level, we are more likely to remember it and be influenced by it. This emotional engagement is key to capturing and holding the attention of the listener, as it creates a personal connection that makes ...
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