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The power of storytelling can engage and persuade from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Stories have an incredible ability to captivate an audience and draw them in. When we share stories, we create a connection with our listeners, engaging them on an emotional level. This engagement makes our message more memorable and impactful, as people are more likely to remember a story that resonates with them than a list of facts or figures. Furthermore, storytelling has a persuasive power that can influence people's beliefs, attitudes, and behaviors. By framing our message within the context of a story, we can shape how our audience perceives the information and ultimately persuade them to see things from our perspective. This is because stories have the ability to evoke empathy, trigger emotions, and create a sense of identification with the characters or situations presented. In the realm ...
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