Embrace the concept of the golden circle in business from "summary" of Start With Why by Readtrepreneur Publishing
The Golden Circle is a simple but powerful concept that can transform the way we do business. It consists of three concentric circles, with "Why" at the center, followed by "How," and finally "What." Most companies start from the outside in, focusing on what they do and how they do it, but successful organizations start with why they do what they do. By starting with why, companies can inspire others and create a sense of purpose that goes beyond just making money.
When a company starts with why, it appeals to people's emotions and beliefs, rather than just their logical reasoning. This emotional connection is what drives loyalty and engagement among employees and customers alike. People are drawn to companies that share their values and beliefs, and by starting with why, organizations can create a strong sense of belonging and comm...
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