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Frame control is crucial for successful pitches from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Frame control is crucial for successful pitches. When you are presenting an idea or trying to persuade someone, you need to be in control of the frame. This means that you should set the context and control the way the information is presented. If you let someone else control the frame, you risk losing the pitch. To maintain frame control, you need to be aware of the power dynamics at play. You must establish yourself as the dominant force in the interaction. This can be done through various techniques, such as using strong body language, maintaining eye contact, and speaking confidently. By asserting your dominance, you can ensure that the other party sees things from your perspective. Another important aspect of frame control is creating a sense of urgency. By making your pitch time-sensitive, you can increase the perceived value of your idea. This can be achieved by setting deadlines, creating a sense of competition, or highlighting the potential consequences of not taking action. By framing your pitch in this way, you can motivate the other party to make a decision quickly. It is also crucial to understand the concept of frame battles. In any interaction, there will be moments when the other party tries to assert their frame. You must be prepared to counter these attempts and maintain control of the conversation. This requires quick thinking and the ability to adapt to changing circumstances.- Frame control is a fundamental aspect of successful pitching. By establishing yourself as the dominant force, creating a sense of urgency, and being prepared for frame battles, you can increase your chances of winning the deal. Remember, in the world of pitching, whoever controls the frame holds the power.
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