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Focus on status alignment when pitching from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
When presenting your pitch, it is crucial to focus on status alignment. This means understanding the power dynamics at play and positioning yourself at an equal or higher status level than your audience. Status is a fundamental element of human psychology that influences how we perceive and interact with others. By aligning your status with that of your audience, you can establish credibility and authority, which are essential for winning deals. To effectively align status when pitching, you must first assess the relative status levels of yourself and your audience. This involves observing body language, tone of voice, and other nonverbal cues that indicate status. Once you have a sense of where you stand in relation to your audience, you can adjust your approach accordingly. If you are perceived as lower status, you must find ways to elevate your status through confident body language, assertive speech, and persuasive storytelling. On the ...
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