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Building rapport and trust is crucial in persuasive communication from "summary" of Persuasão by Maytê Carvalho
In the realm of persuasive communication, one fundamental principle reigns supreme: building rapport and trust with your audience is absolutely essential. This concept serves as the cornerstone upon which all successful persuasion is built. Without establishing a strong connection with your audience, your attempts at persuasion are likely to fall flat. Rapport and trust are the bedrock of any persuasive interaction because they lay the foundation for a receptive audience. When your audience feels a sense of connection and trust with you, they are more likely to be open to your message and willing to consider your perspective. Conversely, if you fail to establish rapport and trust, your audience is likely to be skeptical and resistant to your message. Building rapport involves establishing a sense of mutual understanding and connection with your audience. This can be achieved through various means, such as finding common ground, showing empathy, and actively listening to your audience's concerns. By demonstrating that you understand and care about your audience's perspective, you can create a sense of camaraderie and trust that paves the way for persuasion. Trust, on the other hand, is earned through consistency, honesty, and reliability. When your audience trusts you, they believe that you have their best interests at heart and that you are a credible source of information. Trust is fragile and can be easily broken, so it is essential to maintain integrity and transparency in your communication to preserve the trust you have built.- The power of persuasion lies in the ability to connect with your audience on a deeper level and earn their trust. By building rapport and trust, you create a solid foundation for your persuasive efforts and increase the likelihood of achieving your desired outcome. In the world of persuasion, relationships matter, and the key to successful persuasion lies in cultivating strong connections with your audience.
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