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Digital marketing continually evolves with technological advancements from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
Technological advancements shape the landscape of marketing, introducing innovative tools and platforms that alter how businesses engage with consumers. Each breakthrough, from the rise of social media to the emergence of artificial intelligence, influences strategies and consumer behaviors, necessitating adaptability from marketers. The integration of big data analytics has transformed decision-making processes. Marketers now harness vast amounts of data to gain insights into consumer preferences and behaviors, enabling hyper-targeted campaigns. This shift towards data-driven strategies allows for personalization at an unprecedented scale, enhancing customer experience and loyalty. Mobile technology revolutionizes accessibility, with consumers increasingly relying on smartphones for shopping and information. Marketers must optimize content for mobile devices, ensuring seamless experiences across various platforms. This trend underscores the importance of responsive design and mobile-first strategies in digital marketing. Social media platforms continue to evolve, offering new ways for b...
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