Interruption marketing is outdated from "summary" of Permission Marketing by Seth Godin
Interrupting strangers is a foolish way to build a business. It's a lot like walking into a party and yelling in everyone's face until someone agrees to be your friend. Sure, you might get lucky and find someone who's willing to put up with your antics, but most people will just walk away, irritated and uninterested. And that's no way to make friends—or customers. In this day and age, people are bombarded with marketing messages from every direction. They're constantly being interrupted by ads, emails, pop-ups, and more. It's overwhelming, to say the least. And the more you interrupt someone, the less likely they are to pay attention to what you have to say. It's a vicious cycle that leads to wasted time, money, and effort. The key to successful marketing is to earn the attention of your audience. You need to give them a reason to listen to you, to engage with you, to trust you. And you can't do that by interrupting them. You have to earn their permission to communicate with them. You have to show them that you respect their time and their space. You have to be willing to give before you can expect to receive. Permission marketing is the antidote to interruption marketing. It's about building relationships with your customers based on mutual respect and trust. It's about giving them the power to choose when, where, and how they interact with your brand. It's about providing them with valuable content, offers, and experiences that make them want to engage with you. When you practice permission marketing, you're not just selling a product or service—you're building a community of loyal customers who believe in what you stand for. You're creating a sustainable business that can withstand the ups and downs of the market. You're setting yourself up for long-term success, rather than short-term gains. So, if you want to thrive in today's crowded marketplace, you need to ditch interruption marketing and embrace permission marketing. It's the only way to truly connect with your audience, earn their trust, and build a business that lasts.
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