Companies must earn permission from "summary" of Permission Marketing by Seth Godin
Permission is not something that companies can simply demand from consumers. It is not a right, but a privilege that must be earned. In today's cluttered marketing landscape, consumers are bombarded with messages from all angles, making it essential for companies to stand out and provide something of value in exchange for their attention. This value can come in the form of useful information, entertaining content, or personalized offers that cater to the individual needs and preferences of the consumer. By earning permission, companies can build a relationship with consumers based on trust and mutual benefit. This relationship is built on the understand...
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