Gain trust through consistency from "summary" of Permission Marketing by Seth Godin
Trust is hard to come by these days. With countless businesses vying for our attention and our dollars, it's no wonder that consumers have become more skeptical than ever. So how can you, as a marketer, earn the trust of your audience? The answer lies in consistency. Consistency is key when it comes to building trust with your audience. When you consistently deliver valuable content, products, or services, you show your audience that they can rely on you. You become a trusted source of information, a go-to for whatever it is that you offer. And when your audience knows that they can count on you, they are more likely to engage with your brand and eventually become loyal customers. But consistency goes beyond just delivering on your promises. It also means s...
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