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Personalizing the message can enhance persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When we personalize a message, we are making it more relevant and meaningful to the recipient. By tailoring our communication to address the individual's specific needs, preferences, or circumstances, we increase the likelihood that they will pay attention and be receptive to what we have to say. People are more persuaded by messages that speak directly to them, that acknowledge their unique characteristics, experiences, and interests. When we take the time to understand their perspective and frame our arguments in a way that resonates with them personally, we establish a connection that fosters trust and credibility. Personalization can take many forms, from using the recipient's name in the greeting to referencing specific details about their situation or background. This attention to detail shows that we value their individuality and are invested in engaging with them on a deeper level. Moreover, personalized messages are more likely to stand out in a sea of generic, one-size-fits-all communications. In a world where people are bombarded with information and advertisements at every turn, a personalized approach can help us cut through the noise and capture the recipient's attention.- By personalizing our messages, we can create a sense of intimacy and relevance that is essential for effective persuasion. When people feel that a message is specifically tailored to them, they are more likely to engage with it, internalize its content, and take the desired action as a result. In this way, personalization can be a powerful tool for enhancing our ability to persuade and influence others.
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