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Use contrast to make your message stand out from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
The idea of using contrast to make your message stand out is a powerful tool in persuasion. By highlighting the differences between your product or idea and others, you can make a stronger impact on your audience. This can be done through visual, auditory, or other sensory contrasts that help to draw attention to what makes your message unique. One way to use contrast effectively is by comparing your product or idea to something that is completely different. This can help to emphasize the benefits of what you are offering by showing how it is superior to other options. For example, if you are selling a luxury car, you could contrast it with a basic model to highlight the fe...
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