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Measurement and evaluation of marketing effectiveness are necessary from "summary" of Marketing 4.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Understanding the impact of marketing strategies is crucial for any organization striving for success. Effective measurement and evaluation enable businesses to grasp how well their marketing initiatives resonate with consumers and drive desired outcomes. By analyzing data and performance metrics, organizations can identify which campaigns yield the best results, allowing for informed decision-making. The landscape of marketing is constantly evolving, influenced by technological advancements and shifting consumer behaviors. As businesses navigate this complex environment, they must develop frameworks to assess the effectiveness of their marketing efforts. This involves selecting appropriate k...
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