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Stakeholder mapping identifies key players in the process from "summary" of Mapping Experiences by James Kalbach
Stakeholder mapping is a process that helps you understand who has a vested interest in a particular experience. By identifying key players in the process, you can gain valuable insights into their needs, motivations, and expectations. This information is crucial for designing experiences that meet the needs of all stakeholders involved. To create a stakeholder map, start by listing all the individuals or groups who are directly or indirectly affected by the experience you are designing. This can include customers, employees, partners, regulators, and other relevant parties. Next, identify the relationships between these stakeholders and the experience. Who are the main decision-makers? Who are the influencers? Who are the end users? Once you have identified the key players, it is important to understand their perspectives and priorities. What are their goals and objectives? What are their pain points and frustrations? By mapping out these insights, you can create a visual representation of the stakeholder landscape, which can help you make informed decisions about how to design the experience.- You can ensure that you are always aligned with the needs and expectations of all parties involved. Ultimately, stakeholder mapping is a powerful tool for creating experiences that are meaningful, relevant, and valuable to everyone involved.
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