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Master the art of persuasion through strategic communication from "summary" of Manual de Oratória, Carisma e Persuasão by Breno Dores
To effectively persuade others, one must understand the power of strategic communication. It is not simply about speaking well or using fancy words, but rather about crafting a message that resonates with your audience. This involves knowing your audience, their beliefs, values, and motivations. By tailoring your message to appeal to these factors, you can increase the likelihood of persuading them to your point of view. Strategic communication also involves using various rhetorical techniques to make your message more compelling. This can include using persuasive language, storytelling, and emotional appeals to connect with your audience on a deeper level. By engaging both their hearts and minds, you can create a more lasting impact and increase the chances of them taking action based ...
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